Invited by WhatsApp, we promoted an event to announce the new Whatsapp Business functionality to select partners.
Typically a face-to-face meeting, the 2020 event was held 100% online due to Covid-19 — and it was only fitting to launch
the functionality through augmented reality.
All guests received a link with the AR invitation, in which a 3D box was projected on the floor and from which the
invitation emerged, displaying the event information.
Despite the physical distance among participants, the 2020 meeting managed to be an innovative success, just like in
Type: Web AR
Partner: Creative (Samba Studio)