Using digitalization to raise awareness of the importance of sustainability, we developed a game in augmented reality for

 

Tetra Pak's milk cartons, making the carts digitally interactive.

 

 

The milk cartons display Rê, a character who tells stories about how proper post-consumer disposal of packaging can

 

lead to new products. In addition, the action features a basketball game, in which each basket turns the disposable

 

materials into new products, such as tiles, bags and notebooks.

 

 

Launched in June 2020, the project has already impacted around 400 thousand people across the country.