Urban AR.




To celebrate the city of São Paulo’s 466th birthday, we partnered with graffiti artist Luiz Pardal (@pardalone) to bring his


artworks to life.

With an Instagram filter, more movement and interaction were added to the mural, which is seen by thousands of


Paulistanos every day. The artwork elements were animated through augmented reality.


The artwork is located on Avenida Rio Branco in São Paulo and the filter is available on our Instagram (@morethanreal.io).

Instagram Effect


Platform: Instagram

Type: Social AR

Partner: (Graffiti) Luiz Pardal

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