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Âncora 1

AR in Greece!




Seeking to raise consumer awareness about food waste, we developed this project in partnership with Coca-Cola Greece.



To convey awareness dynamically, our augmented reality experience placed a 3D version of  Greek influencer Akis


Petretzikis in the consumers’ home. Every month, Petretzikis offered new tips on how to avoid food waste.



The QR Code on Coca-Cola bottles and cans led to the brand's augmented reality experience on Facebook. As soon as


the packaging was recognized, the 3D version of Akis Petretzikis popped up offering tips.

Facebook Effect


Platform: Facebook

Type: Social AR

Partner: Creative (McCann Greece)

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