Seeking to raise consumer awareness about food waste, we developed this project in partnership with Coca-Cola Greece.

 

 

To convey awareness dynamically, our augmented reality experience placed a 3D version of  Greek influencer Akis

 

Petretzikis in the consumers’ home. Every month, Petretzikis offered new tips on how to avoid food waste.

 

 

The QR Code on Coca-Cola bottles and cans led to the brand's augmented reality experience on Facebook. As soon as

 

the packaging was recognized, the 3D version of Akis Petretzikis popped up offering tips.