AR in Greece!
Seeking to raise consumer awareness about food waste, we developed this project in partnership with Coca-Cola Greece.
To convey awareness dynamically, our augmented reality experience placed a 3D version of Greek influencer Akis
Petretzikis in the consumers’ home. Every month, Petretzikis offered new tips on how to avoid food waste.
The QR Code on Coca-Cola bottles and cans led to the brand's augmented reality experience on Facebook. As soon as
the packaging was recognized, the 3D version of Akis Petretzikis popped up offering tips.
Type: Social AR
Partner: Creative (McCann Greece)