AR in Greece!

Coca-Cola

2020

COCACOLA_INTERNA.png

Seeking to raise consumer awareness about food waste, we developed this project in partnership with Coca-Cola Greece.

 

To convey awareness dynamically, our augmented reality experience placed a 3D version of  Greek influencer Akis

 

Petretzikis in the consumers’ home. Every month, Petretzikis offered new tips on how to avoid food waste.

 

The QR Code on Coca-Cola bottles and cans led to the brand's augmented reality experience on Facebook. As soon as

 

the packaging was recognized, the 3D version of Akis Petretzikis popped up offering tips.

Facebook Effect

#imagetracker

Platform: Facebook

Type: Social AR

Partner: Creative (McCann Greece)

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