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During the 2019 LGBTQI + parade in São Paulo, we developed an augmented reality experience for CloseUp,


engaging users on several platforms to promote the #FreeLove campaign.

Upon Facebook request and in partnership with several companies, our project went live on the day of the


event, working as follows: after engaging with the campaign filter, users were asked to send their photos to


CloseUp Messenger; shortly after, their photo popped up on the screens of Avenida Paulista with the


campaign hashtag.



The project impacted around 30 million people on Facebook and Instagram, increasing brand association by


6 times.

Facebook Filter


Platform: Facebook

Type: Social AR

Partners: Creative (Creative Shop Facebook), chatbot (Smarters), ad automation (Bornlogic) and Out of home (Optima).

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