Share the
Love!
Close-up
2019
During the 2019 LGBTQI + parade in São Paulo, we developed an augmented reality experience for CloseUp,
engaging users on several platforms to promote the #FreeLove campaign.
Upon Facebook request and in partnership with several companies, our project went live on the day of the
event, working as follows: after engaging with the campaign filter, users were asked to send their photos to
CloseUp Messenger; shortly after, their photo popped up on the screens of Avenida Paulista with the
campaign hashtag.
The project impacted around 30 million people on Facebook and Instagram, increasing brand association by
6 times.
Facebook Filter
#facerecognition
Platform: Facebook
Type: Social AR
Partners: Creative (Creative Shop Facebook), chatbot (Smarters), ad automation (Bornlogic) and Out of home (Optima).
