Share the

Love!

Close-up

2019

During the 2019 LGBTQI + parade in São Paulo, we developed an augmented reality experience for CloseUp,

 

engaging users on several platforms to promote the #FreeLove campaign.

Upon Facebook request and in partnership with several companies, our project went live on the day of the

 

event, working as follows: after engaging with the campaign filter, users were asked to send their photos to

 

CloseUp Messenger; shortly after, their photo popped up on the screens of Avenida Paulista with the

 

campaign hashtag.

The project impacted around 30 million people on Facebook and Instagram, increasing brand association by

 

6 times.

Facebook Filter

#facerecognition

Platform: Facebook

Type: Social AR

Partners: Creative (Creative Shop Facebook), chatbot (Smarters), ad automation (Bornlogic) and Out of home (Optima).

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Brazil | São Paulo

Since 2017 :)