During the 2019 LGBTQI + parade in São Paulo, we developed an augmented reality experience for CloseUp,
engaging users on several platforms to promote the #FreeLove campaign.
Upon Facebook request and in partnership with several companies, our project went live on the day of the
event, working as follows: after engaging with the campaign filter, users were asked to send their photos to
CloseUp Messenger; shortly after, their photo popped up on the screens of Avenida Paulista with the
The project impacted around 30 million people on Facebook and Instagram, increasing brand association by
Type: Social AR
Partners: Creative (Creative Shop Facebook), chatbot (Smarters), ad automation (Bornlogic) and Out of home (Optima).