In partnership with Facebook and the singer Anitta, we developed the Perfect Feat filter, one of Carnival 2020’s greatest
The filter showed users their Match score, promoting meetings between revelers as they searched for the perfect feat.
Whether with a date or with friends, searching for the perfect feat was guaranteed fun.
The filter could be accessed via Anitta’s Instagram profile and reached over 77 million Instagram users.
Type: Social AR
Partner: Creative (Creative Shop Facebook), promotion (Anitta)