Enjoy the

Carnival!

Amstel

2020

AMSTEL_INTERNA.png

During Carnival 2020, Amstel launched a campaign that helped revelers to locate the closest Amstel point of sale.

Through Facebook, users scanned the beer can they were holding at the time, leading them to a map showing the

 

closest Amstel point of sale. Upon arrival, all the users had to do was provide a screen print to receive a discount on the

 

product.

Web AR

#imagetracker

Platform: 8th Wall

Type: Web AR

Partner: Creative (Wunderman)

Other projects