During Carnival 2020, Amstel launched a campaign that helped revelers to locate the closest Amstel point of sale.
Through Facebook, users scanned the beer can they were holding at the time, leading them to a map showing the
closest Amstel point of sale. Upon arrival, all the users had to do was provide a screen print to receive a discount on the
Platform: 8th Wall
Type: Web AR
Partner: Creative (Wunderman)